Google updated their EU (and UK) user consent policy in January 2024, and now only provide ads to users in GDPR-applicable countries who consent to share certain data with them.
In order for Google to display adverts to you (and therefore allow you to play daily puzzles without a Puzzles Plus subscription), you will need to go to Privacy Settings (at the bottom of the main Settings form), and toggle the following entries to be ON (green):
Purposes Tab
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising*
- Use profiles to select personalised advertising*
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Marketing (in the Non-IAB Purposes section)
Vendors Tab
- Google Advertising Products
- Google Ads
Later in 2024 Google will be introducing a new type of non-personalised adverts which won't have such a long list of requirements. We'll update this document when they are available.
* If these entries are toggled OFF (grey), Google should still deliver ads, but they will be not personalised.